The German Idea Factory.

That is the english slogan of the image campaign which has resulted in Thuringia becoming much talked about since 2001. Innovative thinking is in the blood of those who live in Thuringia. Important discoveries and innovations have originated in Thuringia. The image campaign "The German Idea Factory" invites investors and specialists to get to know the intellectual vitality of the Freestate Thuringia.

It is here that ideas and thoughts have originated as a key to developing new products and processes. The people of Thuringia are always looking for new solutions. If you calculate the number of patents as a ratio to the number of residents, Thuringia has the highest number of all the federal states lying in the eastern half of Germany. It is here that ideas which have set the world in motion have been developed. These range from the production of the first microscope through to the growing of the largest calcium fluoride crystal in the world – a key component of the microchips of the next generation.

We are publicising this message with the aid of numerous placards, commercials, public relations activities etc. which you can read about here.